Advertising accounts managers and creative directors salary in London
Full-time average annual pay in London
£52,834
Based on ~11,000 employees · 2025 · moderate suppression
Median
£52,834
Mean
£60,870
| Statistic | Annual pay (gross) |
|---|---|
| Median | £52,834 |
| Mean | £60,870 |
Region-level range withheld by ONS — UK-wide, the middle half of advertising accounts managers and creative directors earn £33,276–£62,896. See full methodology →
Skilled Worker visa minimum
£46,000
Employment patterns
- 83% of Advertising accounts managers work full-time
- 19% are self-employed
- 96.8% of employees have permanent contracts
Understanding Advertising accounts managers and creative directors pay in London
The typical advertising accounts managers and creative directors in London earns a median salary of £52,834 in 2025/26, based on around 11,000 employees — 14.0% (£6,478) above the UK-wide median of £46,356. These figures come from the ONS Annual Survey of Hours and Earnings (ASHE), so they reflect actual reported pay rather than self-reported estimates or job-advert ranges.
Across the UK, London ranks 1st of 9 regions for advertising accounts managers and creative directors pay. Regional medians run from £29,762 in South West up to £52,834 in London, a spread of £23,072 (78%).
The mean (average) salary is higher, at £60,870. When the mean sits above the median like this, a smaller group of high earners pulls the average up, which is why the median is the better guide to what a typical advertising accounts managers and creative directors in London actually earns.
To see what £52,834 means after income tax and National Insurance, use the take-home pay calculator below — it also factors in student loan repayments.
Take-home pay estimate
Tax year 2025/26| Monthly | Annual | |
|---|---|---|
| Gross salary | £4,403 | £52,834 |
| Income tax | £714 | £8,566 |
| National Insurance | £256 | £3,067 |
| Take-home pay | £3,433 | £41,201 |
Estimate only · 2025/26 HMRC rates · Standard tax code · No pension contribution · Not financial or tax advice
How Advertising accounts managers and creative directors pay varies by region
London is the highest-paying region for advertising accounts managers and creative directors at £52,834 — 14% above the UK median. South West is lowest at £29,762.
UK median £46,356
| Region | Median payUK median £46,356 | Median | Mean | vs UK median |
|---|---|---|---|---|
| London (current region) | £52,834 | £52,834 | £60,870 | +14% |
| Wales | £43,144 | £43,144 | £45,515 | -7% |
| North West | £42,609 | £42,609 | £43,692 | -8% |
| East Midlands | £42,254 | £42,254 | £43,431 | -9% |
| South East | £39,258 | £39,258 | £36,727 | -15% |
| West Midlands | £35,877 | £35,877 | £42,064 | -23% |
| Scotland | £35,813 | £35,813 | £43,204 | -23% |
| East of England | £35,619 | £35,619 | £36,858 | -23% |
| South West | £29,762 | £29,762 | £33,074 | -36% |
| Region | Median | vs UK |
|---|---|---|
| London (current region) £52,834 | £52,834Mean £60,870 | +14% |
| Wales £43,144 | £43,144Mean £45,515 | -7% |
| North West £42,609 | £42,609Mean £43,692 | -8% |
| East Midlands £42,254 | £42,254Mean £43,431 | -9% |
| South East £39,258 | £39,258Mean £36,727 | -15% |
| West Midlands £35,877 | £35,877Mean £42,064 | -23% |
| Scotland £35,813 | £35,813Mean £43,204 | -23% |
| East of England £35,619 | £35,619Mean £36,858 | -23% |
| South West £29,762 | £29,762Mean £33,074 | -36% |
Sorted highest median to lowest. The vertical line marks the UK median (£46,356); ‘Vs UK median’ compares each region’s median to it. Suppressed values mean ONS withheld this figure because the sample was too small to publish.
How advertising accounts managers and creative directors pay in London has changed over time
Median annual pay for advertising accounts managers and creative directors in London by year, shown against the UK-wide median (Source: ONS ASHE). The shaded band is the UK-wide 25th–75th percentile range — ONS does not publish percentile ranges at region level.
London median
UK median
▪ UK-wide 25th–75th percentile range
Pre-2021 figures mapped from SOC 2010 via ONS concordance table
How the figures are sourced
Data sources: Official UK earnings data (2025 provisional)(opens in new tab)
Related roles in Media Professionals
Other published roles in this occupation group. View category overview →