Shopkeepers and owners - retail and wholesale salary in South West
Full-time average annual pay in South West
£37,807
2025 · moderate suppression
Median
£37,807
Mean
£41,470
| Statistic | Annual pay (gross) |
|---|---|
| Median | £37,807 |
| Mean | £41,470 |
The pay range is withheld at region level for this role. See full methodology →
Skilled Worker visa minimum
£33,700
Employment patterns
- 70% of Shopkeepers work full-time
- 85% are self-employed
- 100.0% of employees have permanent contracts
Understanding Shopkeepers and owners - retail and wholesale pay in South West
The typical shopkeepers and owners - retail and wholesale in South West earns a median salary of £37,807 in 2025/26 — 7.8% (£2,724) above the UK-wide median of £35,083. These figures come from the ONS Annual Survey of Hours and Earnings (ASHE), so they reflect actual reported pay rather than self-reported estimates or job-advert ranges.
Across the UK, South West ranks 1st of 11 regions for shopkeepers and owners - retail and wholesale pay. Regional medians run from £12,904 in Scotland up to £37,807 in South West, a spread of £24,903 (193%).
The mean (average) salary is higher, at £41,470. When the mean sits above the median like this, a smaller group of high earners pulls the average up, which is why the median is the better guide to what a typical shopkeepers and owners - retail and wholesale in South West actually earns.
To see what £37,807 means after income tax and National Insurance, use the take-home pay calculator below — it also factors in student loan repayments.
Take-home pay estimate
Tax year 2025/26| Monthly | Annual | |
|---|---|---|
| Gross salary | £3,151 | £37,807 |
| Income tax | £421 | £5,047 |
| National Insurance | £168 | £2,019 |
| Take-home pay | £2,562 | £30,741 |
Estimate only · 2025/26 HMRC rates · Standard tax code · No pension contribution · Not financial or tax advice
How Shopkeepers and owners - retail and wholesale pay varies by region
South West is the highest-paying region for shopkeepers and owners - retail and wholesale at £37,807 — 8% above the UK median. Scotland is lowest at £12,904.
UK median £35,083
| Region | Median payUK median £35,083 | Median | Mean | vs UK median |
|---|---|---|---|---|
| South West (current region) | £37,807 | £37,807 | £41,470 | +8% |
| South East | £37,683 | £37,683 | £41,436 | +7% |
| North West | £32,139 | £32,139 | £32,225 | -8% |
| East Midlands | £28,242 | £28,242 | £27,437 | -19% |
| East of England | £24,130 | £24,130 | £26,148 | -31% |
| Yorkshire and the Humber | £23,378 | £23,378 | £24,063 | -33% |
| London | £23,247 | £23,247 | £24,855 | -34% |
| West Midlands | £22,944 | £22,944 | £24,594 | -35% |
| North East | £19,367 | £19,367 | £20,143 | -45% |
| Wales | £15,077 | £15,077 | £14,492 | -57% |
| Scotland | £12,904 | £12,904 | £13,324 | -63% |
| Region | Median | vs UK |
|---|---|---|
| South West (current region) £37,807 | £37,807Mean £41,470 | +8% |
| South East £37,683 | £37,683Mean £41,436 | +7% |
| North West £32,139 | £32,139Mean £32,225 | -8% |
| East Midlands £28,242 | £28,242Mean £27,437 | -19% |
| East of England £24,130 | £24,130Mean £26,148 | -31% |
| Yorkshire and the Humber £23,378 | £23,378Mean £24,063 | -33% |
| London £23,247 | £23,247Mean £24,855 | -34% |
| West Midlands £22,944 | £22,944Mean £24,594 | -35% |
| North East £19,367 | £19,367Mean £20,143 | -45% |
| Wales £15,077 | £15,077Mean £14,492 | -57% |
| Scotland £12,904 | £12,904Mean £13,324 | -63% |
Sorted highest median to lowest. The vertical line marks the UK median (£35,083); ‘Vs UK median’ compares each region’s median to it. Suppressed values mean ONS withheld this figure because the sample was too small to publish.
How shopkeepers and owners - retail and wholesale pay in South West has changed over time
Median annual pay for shopkeepers and owners - retail and wholesale in South West by year, shown against the UK-wide median (Source: ONS ASHE). The shaded band is the UK-wide 25th–75th percentile range — ONS does not publish percentile ranges at region level.
South West median
UK median
▪ UK-wide 25th–75th percentile range
Pre-2021 figures mapped from SOC 2010 via ONS concordance table
How the figures are sourced
Data sources: Official UK earnings data (2025 provisional)(opens in new tab)