Marketing, sales and advertising directors salary in the UK (2025/26)
Official UK Average earnings data 2025
£90,000
Typical Annual pay range
Employment patterns
- 89% of Marketing, sales work full-time
- 20% are self-employed
- 99.2% of employees have permanent contracts
Understanding Marketing, sales and advertising directors pay in the UK
The typical marketing, sales and advertising directors in the UK earns a median salary of £90,000 in 2025/26. These figures come from the ONS Annual Survey of Hours and Earnings (ASHE), so they reflect actual reported pay rather than self-reported estimates or job-advert ranges.
The middle half of marketing, sales and advertising directors earnings fall between £60,138 and £131,906 a year. That is a wide range, a sign that pay climbs steeply with experience, specialism and employer, so the median is a starting point rather than a ceiling.
The mean (average) salary is higher, at £108,331. When the mean sits above the median like this, a smaller group of high earners is pulling the average up, which is why the median is the better guide to what a typical marketing, sales and advertising directors actually takes home.
Employment patterns shape these numbers too: Around 20% of Marketing, sales are self-employed, well above most occupations, so the employee pay above will not capture earnings for those working for themselves.
Where you work changes the picture: marketing, sales and advertising directors pay ranges from £74,712 in South West up to £111,935 in London, a difference of £37,223 (50%). The full regional breakdown is below.
Dig deeper: see marketing, sales and advertising directors pay in London or read how we source and check this data.
How pay varies by region
London is the highest-paying region for marketing, sales and advertising directors at £111,935 — 24% above the UK median. South West is lowest at £74,712.
UK median £90,000
| Region | Median payUK median £90,000 | Median | Mean | vs UK median |
|---|---|---|---|---|
| London | £111,935 | £111,935 | £140,582 | +24% |
| Scotland | £86,663 | £86,663 | £92,339 | -4% |
| South East | £85,122 | £85,122 | £100,861 | -5% |
| East of England | £81,143 | £81,143 | £95,684 | -10% |
| North West | £79,816 | £79,816 | £86,604 | -11% |
| West Midlands | £79,812 | £79,812 | £101,647 | -11% |
| Yorkshire and the Humber | £79,606 | £79,606 | £92,253 | -12% |
| East Midlands | £76,175 | £76,175 | £81,171 | -15% |
| South West | £74,712 | £74,712 | £85,608 | -17% |
| Region | Median | vs UK |
|---|---|---|
| London £111,935 | £111,935Mean £140,582 | +24% |
| Scotland £86,663 | £86,663Mean £92,339 | -4% |
| South East £85,122 | £85,122Mean £100,861 | -5% |
| East of England £81,143 | £81,143Mean £95,684 | -10% |
| North West £79,816 | £79,816Mean £86,604 | -11% |
| West Midlands £79,812 | £79,812Mean £101,647 | -11% |
| Yorkshire and the Humber £79,606 | £79,606Mean £92,253 | -12% |
| East Midlands £76,175 | £76,175Mean £81,171 | -15% |
| South West £74,712 | £74,712Mean £85,608 | -17% |
Sorted highest median to lowest. The vertical line marks the UK median (£90,000); ‘Vs UK median’ compares each region’s median to it. Suppressed values mean ONS withheld this figure because the sample was too small to publish.
Make it local
Calculate take-home pay for your region
Choose a region above to see local marketing, sales and advertising directors pay and calculate your monthly take-home after tax on the local salary page.
Back to region listHow marketing, sales and advertising directors pay has changed over time
UK median annual pay for marketing, sales and advertising directors by year (ONS ASHE).
Median salary
▪ 25th–75th percentile range
Pre-2021 figures mapped from SOC 2010 via ONS concordance table
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